Content Writing needs skills to write about any topic. Relevant content would help one to target the audience very easily and would be helpful for the people who are reading the content. One can write on any topic but it requires depth of knowledge about writing content. Writing Content for a website require knowledge of many things like if one is writing in any topic then it should focuses on that topic as well explain each and every single thing.
Writing Content in straightforward manner would for sure create interest in the audience as well as your content may get some preference by your audience in future as well. It relies on the way and style of writing. Content is like king and if you write content very interestingly then it would make your content more attainable to the visitors and would be easily accessible by Internet Crawlers.